What is CRM?

Customer Relationship Management (CRM) is a term that's been around for 20 years, but what does it mean for your business?

Customer relationship management (CRM) describes your company's strategy for attracting and retaining profitable customers. Today, your company already manages customer relationships. But is your CRM system a help or a hindrance? In today's increasingly competitive business environment, where customer service is a key differentiator, many companies are embarking on change initiatives to overhaul their CRM strategy, business processes and supporting CRM systems. The use of CRM technologies to support a CRM strategy is critical, even for smaller companies.

But CRM projects can be quite intimidating for rapidly-growing businesses. They can come with hefty price tags and complex implementations, requiring more financial and IT resources than smaller companies can spare. Until recently, only larger companies have been able to reap the benefits of customer relationship management.

The latest generation of mid-market CRM systems, such as Microsoft Dynamics CRM, are designed to provide all the functionality usually required by small and medium-sized companies. And they can be implemented in days or weeks, not months.

Does my company need CRM?

Companies of all sizes can benefit from a CRM solution. Whether you have a sales force of one, or one thousand, or you manage one hundred or one million customers, a CRM system can help you dramatically improve the way you run your sales, marketing, and service departments.